Cosmetics market and BPOM notification in Indonesia

Cosmetics enter the Indonesian market through a BPOM notification rather than a full registration, which is why they carry an NA number instead of an NIE. The second letter of the code marks the region of manufacture: NA covers Asia, including products made in Indonesia, while NB, NC, ND and NE cover Australia, Europe, Africa and the Americas.

A notification is valid for three years and is specific to a single product. A new shade, scent or formulation is treated as a separate notification, not an edit to an existing one. A foreign brand cannot hold the notification directly: it runs through a local entity, an appointed distributor, or a partner that acts as the license holder.

How registration works

1. 1
   Appoint a local notification holder

   Your own PT PMA, an appointed distributor, or Emerhub acting as the holder on your behalf.
2. 2
   Compile the product dossier

   Composition and specifications, manufacturing flow, a Free Sale Certificate and GMP certificate from the country of origin, plus label artwork.
3. 3
   Submit the notification to BPOM

   Lodge the dossier and respond to any clarification BPOM raises during review.
4. 4
   Receive the NA notification number

   Once issued, the product can be distributed legally for three years before renewal.

What you need

• ›A local license holder (own entity, distributor, or Emerhub).
• ›Free Sale Certificate and GMP certificate from the country of manufacture.
• ›Full ingredient composition and product specifications.
• ›Halal certification applies to cosmetics, with the deadline of 17 October 2026 under GR 42/2024.

Reading a BPOM number

The prefix on a registration number tells you the product type and, for many categories, whether it was made in Indonesia or imported.

Frequently asked questions